Adeel Ahmed |Founder & CEO

Adeel Ahmed is a serial entrepreneur running multiple ventures across the region in the fields of Retail, Manufacturing, Real Estate & Fashion Retail. He holds a Master’s degree in marketing and several certifications from Top business schools like LUMS, and PIMS as well as training from the region. He is a certified international trainer for the MENAPAK region.

With over 25 years of experience, he was previously associated with leading National & Multinational Brands like KFC, Pepsi Cola, Servaid Pharmacy, DVAGO Pharmacy, Crescent Bahuman & Izahr Group. Started his career as a junior associate holding C suite and managing multiple BODs as part of Executive Committees & Management committees.
He brings with him expertise related to Operational Excellence, Process Improvement, Project Management, and People Management, along with a proven track record of success in corporate governance and Supply Chain. His key achievements include the lowest operating cost, cultural & process transformation, developing & deploying operating standards & reducing working capital.

Commonly called “People's Person” he is a source of inspiration for aspiring young graduates in the wider industry. Loves to travel and cook.

Adeel is heading the project and is the lead consultant.

Humayun Siddiqu |Partner

Humayun Siddiqui is a graduate in food sciences. With a career span of 20+ years, Humayun is considered one of the top professionals in the food industry.

Humayun worked with top organizations like Unilever Pakistan, Haleeb Foods, KFC, etc. Known for his training skills not only locally but in the region as well. Certified CER specialist at Menapak region for KFC also leads the training assignments with Unilever Food Solution in Pak & Sri Lanka.

Humayun’s areas of expertise are food services, Modern trade, and E-commerce.

Aqeel Akbar Hanjra |Financial & Transformation Consultant

Aqeel carries more than 15 years of accumulated experience in diversified industries like retail, QSR, Health services, and IT business. Aqeel did his MBA in Accounting & finance from the University of Punjab also an Affiliate Member of the Institute of Chartered Management Accountants of Pakistan (ICMAP) & Member of the Pakistan Institute of Public Finance Accountants (PIPFA).

During his career, he has worked with esteemed organizations KFC, Golden Chicken, Agrow Limited, National TB Pakistan, Planet Cellular USA, BITX & Fun Extreme UAE His areas of expertise are Financial Planning, Budgeting, Management Reporting, Accounting, Internal Audit & taxation.

Aqeel is associated globally with different firms for their account management and business planning.

Aqeel is heading the transformation project and managing all financial management, taxation, and management reporting for projects.

Tariq Jalal

|Architectural Engineer

Tariq is a highly skilled Civil/Architectural engineer. Expert in building construction, supervision, Retail network Plans, layouts & fit outs plans that serve modern retail concepts.

He did associate engineering in Architecture from the Punjab Board of Technical Education and after that attended multiple certifications and Training ESRI Arc GIS, ROE team cohesion workshops, 3D Drafting systems, etc. Tartiq have a vast experience of over 30 years locally as well as GCC market. Tariq is based out of Dubai and is associated with multiple international projects

Tariq is leading the Construction projects & overall supervision.